Nontoxic Black-Owned Beauty Brands to Add to Your Collection

Black-owned beauty brands weren’t a thing when I was growing up. Wearing makeup was hard because there weren’t many options for brown girls like me.

I remember the first time I was sent a makeup sample as a teenager. I was ready to start wearing makeup and it felt like a rite of passage.

I didn’t have a subscription to a Teen Magazine, but my bestie did, so after she finished thumbing through her issues, she would pass them off to me.

I remember dreaming about the day I was skilled enough to apply a full face of makeup on my own.

So imagine my upset when the sample package sent to me was in the two lightest shades. I sent a disgruntled email to the company, asking them to at least consider sending a light shade and a dark shade in their samples. But I was met with no reply.

When I started wearing makeup, I was discouraged when most drugstore brands of eyeshadow all looked white on my lids despite the shade.

Foundation looked chalky, so I skipped that altogether.

Now, there are shades for everyone in most brands of makeup. Thankfully beauty brands have seen the need for inclusivity when creating their shades of lipstick, eyeshadow, and foundation.

Here are a few Black-owned beauty brands to add to your collection:

The Lip Bar (My Favorite Black-Owned Beauty Brand Right Now!!)

Hands down, this is my favorite black-owned beauty brand!

They just expanded to include their products in Walmart (in addition to Target), so now this small-town girl can get the Lip Bar products whenever I want!

The Lip Bar is a vegan and cruelty-free beauty brand that exists to help change the way you think about beauty.

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Melissa Butler (the founder and CEO) was working on Wall Street and mixing colors in her kitchen. She was rejected from Shark Tank, but now her products are in 1,000 stores nationwide!

The pigments are beautiful and flatter a variety of skin tones. Check out my IG reel where I highlight a few of my favorite shades

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Healthy Roots Dolls

is a toy company that creates dolls and storybooks that empower young girls and represent the beauty of our diversity. Recently, they launched the “Love My Curls” Mommy, me and mini bonnet set. The bonnets are reversible and come in 4 different colors. Perfect for curly hair moms and daughters!

Beauty Bakerie

Cashmere Nicole founded Beauty Bakerie in 2011 with the mission to be sweet and sweeten the lives of others.

During a challenging, but successful fight with breast cancer, Cashmere became extremely health conscious and research-driven about the products we put in and on our bodies. The Beauty Bakerie brand is a direct reflection of Cashmere’s perseverance and passion for both high quality, healthy ingredients that enhance the beauty in everyone, every day.

Skin Buttr

Skin Buttr is a a natural beauty brand that specializes in natural body butter, scrubs and skin care. They promote healthy glowing skin and sustainability.